About

Fadi Choker

Artist, interior designer, production designer, and scenographer.

  • Saudi Arabia
  • Dubai
  • Italy

Born as a creative individual with a passion for Retail with creating the beauty of the scene. i have been working as an art director since 2013 in the Gulf countries and Italy Rome, I have such a great love for the design field that I went for interior design and art direction where I can study the layouts of the space itself to make it happen in a realistic way, working for a lot of international companies in the local Saudi, market such as IKEA, PEPSI, , etc.. so I can translate the scripts and the storyboard to a real cinematic way hand to hand with the directors.

Working for a lot of international companies in the local Saudi market.

Work Highlights

Al Ahly & Al Nassr

In collaboration with a prominent Saudi football league, art direction services were provided for a high-profile photoshoot showcasing the latest home and away kits for two of the league's leading teams. The project involved conceptualizing the visual narrative, ensuring brand alignment, and orchestrating seamless execution that highlighted the unique identity of both teams. The result was a dynamic and cohesive visual presentation that resonated with both the fans and broader audiences.

Cristiano Ronaldo UR

This project involved the production of a teaser video for a high-profil YouTube channel launch. The video featured globally recognize sports icon Cristiano Ronaldo, who personally announced the u h and invited viewers to subscribe. The production team was responsible for capturing the essence of the athlete's brand, delivering a polished and engaging teaser that resonated with millions of fans worldwide. The end result was a compelling introduction that successfully generated buzz and anticipation for the channel's upcoming content.

Neymar AlHilal

This project was a dynamic collaboration between a leading sportswear brand and Saudi Arabian league football team, A1 Hilal, featuring football superstar Neymar as the centerpiece of the campaign. The team was responsible for producing a visually captivating advertisement that highlighted the synergy between the brand, the team, and Neymar's global appeal. The campaign successfully drew international attention, showcasing the unique blend of style, performance, and sportsmanship that defines both the brand and the team.

Riyadh Bank Branding

This project involved the creation of a strategic advertising campaign for one of the leading financial institutions in the region, Riyadh Bank. The campaign was designed to resonate with a diverse audience, emphasizing the bank's commitment to innovation, customer service, and financial growth. Through a series of compelling visuals and messaging, the team successfully communicated the bank's core values, reinforcing its position as a trusted and forward-thinking financial partner. The campaign was well-received, effectively enhancing brand visibility and customer engagement.

The Office Saudi Arabia

This project focused on the set design for the Saudi Arabian adaptation of the beloved TV show "The OffiCé¯The challenge was to create a workspace that authentically reflected Saudi corporate culture whil familiar, quirky atmos here that fans oftheuoriginal series adore; The design team crafted a set that modern office aesthetics with regi+nal architectural elements, providing a reali tic and relatable backdrop for the show's humor and character dynamics. The final set successfully brought a new cultural dimension to the classic series, enhancing the overall viewer experience.

Ikea Gulf CC

This role involved designing new stores across the Middle East, including IKEA's largest store in Bahrain. The work encompassed creating detailed design briefs and plans for commercial spaces, while also enhancing store layouts and visual merchandising to boost sales and customer experience. In addition, responsibilities included leading event planning initiatives and crafting creative content as an Art Director and Set Designer, significantly improving project outcomes and uisuäl impact.

Ministry of Tourism Saudi Arabia

This project involved the production of a landmark video for the Saudi Ministry of Tourism, aimed at showcasing the country's rich heritage, stunning landscapes, and vibrant culture. The team was tasked with capturing the essence of Saudi Arabia's diverse attractions, from ancient historic& sites to modern urban experiences. resulting video was a visually stunning an emotionally resonant piece that not only highlighted the nation's beauty but also inspired a global audience to explore Saudi Arabia as a premier travel destination.